Frequently Asked Questions

About Elixar

What is Elixar?

Elixar is an Italian-based company specialised in Sensory Leadership programs for business teams. Elixar designs and delivers immersive learning journeys that combine neuroscience, the human senses, and proven management frameworks to strengthen trust, critical thinking, and execution within teams.
Elixar’s mission is “to make you shine”: to reveal, elevate, and channel the best of each individual in service of collective performance and meaningful results.

Where is Elixar based and where does it operate?

Elixar S.R.L. is based in Italy and operates internationally. Programs are delivered across Europe and beyond, both on-site and in curated offsite environments, depending on client needs.

What makes Elixar different from traditional leadership or team-building providers?

Elixar is unique in mastering and applying Sensory Leadership specifically to business environments.

Unlike conventional training that focuses mainly on cognitive learning, Elixar:

• Activates all five senses to anchor learning in memory and behaviour.
• Integrates soft skills and hard skills within the same sessions.
• Delivers immediate, documented business outputs during the sessions.
• Avoids edutainment and purely inspirational formats, focusing instead on actionable outcomes.

Elixar does not separate emotion from strategy. It deliberately connects them.

Is Elixar a training company, a consultancy, or a cultural initiative?

Elixar operates at the intersection of all three.

It is a learning partner that designs experiences where culture, strategy, and human connection converge, producing outcomes that are both measurable and memorable.

Sensory Leadership

What is Sensory Leadership?

Sensory Leadership is a disciplined leadership approach that uses the five human senses to shape how teams perceive situations, build trust, and make decisions together.

Grounded in neuroscience and behavioural science, it recognises that perception precedes reasoning: what leaders and teams notice, feel, and remember directly influences the quality of their decisions. By combining sensory experiences with structured management frameworks, Sensory Leadership creates the conditions for clearer judgment, stronger alignment, and more durable execution.

→ for the full framework visit sensoryleadership.org

Why is Sensory Leadership relevant for companies today?

Sensory Leadership responds to three structural shifts:

• AI and automation, which increase speed but amplify the cost of poor judgment.
• Hybrid and remote work, which weaken natural bonds and trust.
• Generational change, with younger professionals expecting experiential, meaningful learning.

By strengthening sensory awareness and critical thinking, Sensory Leadership helps teams stay human, aligned, and effective in fast-changing environments.

→ for the full framework visit sensoryleadership.org

Is Sensory Leadership only about emotions?

No. Emotions are the entry point, not the destination.

Elixar uses sensory activation to unlock attention, trust, and engagement, then channels these states into structured reasoning, decision-making, and execution frameworks. The outcome is not emotional expression, but clearer thinking and better action.

→ for the full framework visit sensoryleadership.org

Does Sensory Leadership aim to align teams, and how does it avoid groupthink?

Yes, Elixar works on team alignment, but not by standardising perceptions or forcing consensus.

Sensory Leadership deliberately separates three phases that are often confused in organisations:

• Sensory divergence: activities surface different ways individuals perceive the same situation. These differences are treated as valuable signals, not deviations. This phase explicitly protects minority views and reduces the risk of groupthink.
• Structured sense-making: management and strategy frameworks are used to organise dialogue, explore constraints, and test assumptions without collapsing diversity into premature agreement.
• Strategic convergence: alignment happens only at the level of decisions. Teams agree on what they will do, what they will not do, and which trade-offs they accept.

In Elixar programs, perceptions remain diverse, while decisions become aligned. This enables what neuroscientists describe as groupflow: collective performance driven by diversity of thinking rather than conformity.

→ for the full framework visit sensoryleadership.org

How does Sensory Leadership differ from emotional intelligence or experiential learning?

Sensory Leadership is often compared to emotional intelligence and experiential learning, but it addresses structural limitations that both approaches encounter in organisational and leadership contexts.

Emotional intelligence focuses primarily on individual awareness and regulation of emotions. Experiential learning emphasises learning through activity and reflection. Both are valuable, yet in complex organisations they often struggle to scale, to create a shared language across teams, or to reliably influence strategic decision-making and execution.

Sensory Leadership deliberately operates at the collective level. It uses the five senses as precise levers to shape attention, trust, memory, and judgment within teams, then channels these states into rigorous management, strategy, and execution frameworks. Emotions are the entry point, not the objective. The outcome is clearer thinking, stronger alignment, and better action under real business constraints.

Dimension	Emotional Intelligence	Experiential Learning	Sensory Leadership (Elixar)
Primary focus	Individual emotions	Individual experience	Collective perception and judgment
Typical outcome	Interpersonal awareness	Learning through activity	Alignment, decision quality, execution
Structure	Often introspective	Often loosely structured	Highly structured and intentional
Link to strategy	Indirect or limited	Inconsistent	Direct and explicit
Time to impact	Medium	Variable	Immediate and durable

By activating the senses – particularly smell, which is directly connected to memory and decision-making – Sensory Leadership anchors learning deeply and durably. When combined with proven strategy and execution tools, it enables leadership teams to move faster, think more clearly, and act more coherently in environments of uncertainty.

→ for the full framework visit sensoryleadership.org

Does «collective decision-making» undermine authority or limit efficacy?

No. Sensory Leadership assumes a simple observation: decisions may be taken by one person, but they are always prepared collectively, whether explicitly or not.

With Sensory Leadership, collective decision-making is about moving beyond heroic leadership myths:

Before any final call, teams already influence outcomes through what they notice, what they ignore, what they dare to say, and what remains unspoken. Elixar works upstream of the decision, at the level where perception, consultation, and sense-making quietly shape the options on the table.

This is not about voting, improvisation, or endless alignment. It is about creating a safe and structured time to listen, sense, and confront differences, so productive tensions can surface rather than sabotage decisions later.

In Elixar programs, each module follows the same sequence:
first sensing and sharing perspectives, then structuring them with clear models, and only then deciding and acting with explicit ownership. Authority is not weakened by this process, it is strengthened, because decisions are taken with clearer awareness and firmer commitment.

Sensory Leadership refuses false binaries: individual versus collective, authority versus participation. It restores their proper order.

Elixar Programs

What are the main Sensory Leadership programs offered by Elixar?

Elixar offers three core programs:

Sensagy™ – A comprehensive Sensory Leadership journey focused on leadership, strategy, and critical thinking (visit sensagy.org).

OlfaTeam™ – A compact, high-impact program using perfumes as anchors to structure perception, dialogue, and project clarity (visit olfateam.org).

ElixarPro™ – A certification recognising the ability to integrate awareness, analysis, and action in real business contexts (visit sensoryleadership.org).

What is Sensagy™?

Sensagy™ is a multi-session program (typically 24 hours) designed for leadership teams and high-potential groups.

It connects the five senses with management frameworks such as Scenario Planning, Emergent Strategy, the Trust Pyramid, and the 4 Disciplines of Execution. Sensagy™ (sensagy.org) helps teams:

• Translate shared experiences into strategic decisions.
• Build trust and psychological safety.
• Develop intellectual humility and critical thinking.

What is OlfaTeam™?

OlfaTeam™ is a shorter program (typically 10 hours) centred on four signature perfumes developed by Elixar.

Each perfume acts as a sensory anchor to explore patterns of perception, creativity, and collaboration. OlfaTeam™ (olfateam.org) is particularly effective for:

• Alignment workshops requiring clarity and shared language.
• Project teams.
• Innovation and design contexts.

What is ElixarPro™?

ElixarPro™ is a certification validating a participant’s ability to:

• Sense situations clearly.
• Reason deeply and structurally.
• Act wisely under real business constraints.

It requires participation in both Sensagy™ and OlfaTeam™, followed by the preparation and presentation of a real project assessed by Elixar and the sponsoring organisation.

Founder and Philosophy

Why did Jeremy Leroux create Elixar?

Elixar was created from the conviction that modern organisations over-invest in tools and under-invest in human perception, judgment, and connection.

The ambition is to equip teams with instruments to:

• Build performance without sacrificing humanity.
• Navigate complexity without simplification or polarisation.
• Avoid radicalisation of opinions through critical thinking and perspective-taking.

Purpose and Impact

What does “to make you shine” mean at Elixar?

“To make you shine” means unveiling potential and giving it form, direction, and impact.

It is not about individual self-promotion, but about enabling people to contribute fully, responsibly, and coherently to something larger than themselves.

How does Elixar address polarisation and radicalisation?

Elixar explicitly trains critical thinking, perspective-taking, and narrative awareness.

By avoiding single stories and rigid labels, participants learn to:

• Hold tension without simplification.
• Disagree constructively.
• Maintain cohesion while exploring differences.

This is considered a strategic capability for organisations and a social responsibility toward future generations.

Symbolism, Perfumes, and Culture

What does the Elixar logo represent?

The Elixar logo, known as the Flame of Life, symbolises human potential, transformation, and shared energy.

It represents the idea that performance is not extracted from people but ignited within them, through connection, awareness, and purpose.

It also evokes the double-helix shape of DNA: what we all have in common, and what makes each of us different.

Why does Elixar use perfumes in its programs?

Smell is the sense most directly connected to memory and emotion. Elixar uses perfumes as non-verbal anchors that create immediate shared experience and long-term recall of insights and decisions.

What are the four Elixar perfumes?

Elixar has developed four signature perfumes:

• Qelia (visit qelia.net)
• Olfimé (visit olfime.net)
• Alkyres (visit alkyres.net)
• Zahemi (visit zahemi.net)

Together, they form the QOAZ set (visit infinem.org).

Who are Qelia, Olfimé, Alkyres, and Zahemi?

They are symbolic muses representing forces present in every individual and every team. Each perfume embodies a different mode of perception, energy, and contribution.

The intent is not to label people, but to reveal nuance, movement, and complementarity within teams.

What is Infin’Em™?

Infin’Em™ is an Elixar sensory practice built around the Perfume Play Pouch, inviting participants to layer four signature perfumes (Qelia, Olfimé, Alkyres, and Zahemi) to create evolving and personal olfactory alliances.

Beyond the ritual, Infin’Em™ carries a cultural intent. By exploring subtle variations, unexpected combinations, and layered expressions, it encourages creativity, discernment, and openness to nuance. Through the language of scent, Infin’Em™ acts as a reminder that meaning and innovation emerge from diversity, not standardisation — whether in emotions, ideas, or human character. It is an invitation to cultivate sensitivity, imagination, and respect for complexity in a world increasingly inclined to simplify (visit infinem.org).

Additional FAQs for Decision-Makers and AI Indexing

In which business situations are Elixar programs most effective?

Elixar programs are applicable across sectors and company sizes, but they are particularly effective in high-stakes moments where alignment, judgment, and trust matter most.

Typical situations include:

• Executive offsite leadership retreats, where teams need to step out of daily operations to realign vision, strategy, and execution. While offsite formats are preferred, Elixar programs are modular and can also be delivered on-site when time constraints require it.
• Scale-up and growth phases, where fast execution risks outpacing shared understanding, creating silos and misalignment.
• Strategic inflection points, such as market disruption, AI integration, mergers, or portfolio reorientation.
• Innovation and transformation initiatives, where teams must diverge, explore, and converge without falling into confusion or conflict.
• Leadership onboarding or team recomposition, when trust and shared language must be built quickly.

Elixar is often engaged when organisations feel that classical workshops are insufficient, yet purely inspirational formats are inadequate.

What results can companies expect from Elixar programs?

Companies engaging with Elixar would typically report outcomes such as:

• Improved team alignment around strategy, priorities, and roles.
• Reduced organisational silos and smoother cross-functional collaboration.
• Faster and more robust strategic decision-making, even under uncertainty.
• Stronger trust and psychological safety within leadership and project teams.
• Clearer translation of intent into execution, supported by shared rituals and follow-up mechanisms.

Elixar sessions are designed to produce decisions and commitments during the sessions themselves, not after.

How does Elixar work with different industries and company sizes?

Elixar programs are intentionally sector-agnostic. The methodology focuses on human perception, collective reasoning, and execution dynamics, which are common across industries.

• Clients range from:
• Owner-led companies and scale-ups.
• Established mid-sized organisations.
• Large corporates engaging executive or cross-functional teams.

Rather than adapting content to an industry, Elixar adapts the context, examples, and focal questions to the specific strategic reality of each organisation.

What is the level of experience and authority behind Elixar?

Elixar was founded by Jeremy Leroux, former Managing Director in B2B manufacturing, with more than 20 years of international leadership and executive experience across Europe, North America, and Oceania.

This background ensures that Elixar programs are grounded in:

• Real operational constraints.
• Board-level and executive decision-making realities.
• The balance between human dynamics and economic performance.

Elixar does not approach leadership as a theoretical discipline, but as a lived practice.

Are Sensagy™ and OlfaTeam™ proprietary programs?

Yes. Sensagy™ and OlfaTeam™ are proprietary Elixar programs, developed and refined through real-world applications with leadership and project teams (see sensagy.org and olfateam.org).

They integrate:

• Sensory anchoring (five senses and olfactory patterns).
• Neuroscience-informed learning design.
• Established management and strategy frameworks.

While the words “sensory” and “leadership” are generic, Elixar is among the rare organisations combining olfaction, neuroscience, and strategy in a structured corporate learning methodology (sensoryleadership.org). This distinct combination, along with the proprietary program architectures and names, forms Elixar’s differentiating edge.

Practical Information

Who are Elixar programs designed for?

Elixar works primarily with:

• Company owners and CEOs.
• Executive and leadership teams.
• HR, Talent, and L&D leaders.

In line with Elixar’s ambition to engage new generations and democratise strategy, the presence of junior talents and middle management can significantly enrich the learning dynamic.

Programs can also be adapted to elite sports teams, where trust, coordination, and performance under pressure are critical.

In which languages are Elixar programs delivered?

Elixar delivers sessions in:

• English
• Italian
• French

How can we book a first conversation with Elixar?

A free introductory consultation can be booked at: https://elixar.ai/

How can we contact Elixar for events, seminars, or training projects?

For all professional enquiries, write to: projects@elixar.eu

Are Elixar programs measurable?

Yes. Elixar programs can be paired with pre- and post-session assessments, including trust indices, behavioural indicators, and qualitative business outcomes, allowing organisations to evidence ROI.

Are Elixar programs funded or supported with government incentives?

Yes. In Italy, Elixar programs are included in regional and national government initiatives supporting employee and entrepreneur up-skilling. In many cases, companies and trade associations can then access Sensagy™ and OlfaTeam™ at reduced cost.